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Information Technology Solutions What Non-marketers Need to Know about Marketing October 15 & 22, 2011 COURSE OVERVIEW WHO SHOULD ATTEND Non-marketing managers, who need In a global economy of continual
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How to fill out what non-marketers need to

01
Non-marketers who are new to the field or have limited knowledge in marketing need to understand the basics of marketing strategies and techniques. This includes learning about target audiences, market research, and different marketing channels.
02
Non-marketers who are involved in marketing decisions or campaigns need to have a clear understanding of their business goals and objectives. This will help them align their marketing efforts with the overall business strategy and ensure that their marketing initiatives are effective and impactful.
03
Non-marketers who are responsible for creating marketing content, such as blog posts, social media updates, or advertisements, need to have a good grasp of writing and storytelling techniques. They should be able to craft compelling and engaging content that resonates with their target audience and showcases their brand effectively.
04
Non-marketers who are involved in managing marketing budgets and resources need to have strong analytical skills. They should be able to track and measure the performance of their marketing activities to identify what works and what needs improvement. This includes utilizing analytics tools, understanding key performance indicators, and making data-driven decisions.
05
Non-marketers who are part of cross-functional teams need to collaborate effectively with their marketing colleagues. This requires clear communication, active participation in brainstorming sessions, and a willingness to learn from marketing experts. By working closely with marketers, non-marketers can contribute valuable insights and perspectives to marketing strategies and campaigns.
In summary, various types of non-marketers need to acquire specific skills and knowledge to effectively fill out what marketers need to. Whether it's understanding marketing basics, aligning marketing efforts with business goals, creating compelling content, analyzing data, or collaborating with marketing teams, non-marketers can play a crucial role in supporting and enhancing marketing initiatives.
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