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POR29907 Contract # H1011070033001/CY Contract Award Date: 20071202Final Report FOCUS GROUP RESEARCH: AD TESTING REGARDING THE FOOD AND CONSUMER ACTION PLAN (HC POR 0760)Prepared for Health Canada
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A generic copy test is a method used to evaluate the effectiveness of advertising copy or marketing communications in conveying a message and eliciting a response from the target audience.
Advertisers and organizations that produce advertisements or marketing materials intended for public exposure are typically required to file a generic copy test.
To fill out a generic copy test, one must complete the designated form with details about the advertisement, including its content, intended audience, and the methods used to evaluate its impact.
The purpose of a generic copy test is to assess how well an advertisement communicates its key messages and resonates with its audience, aiming to optimize advertising strategies.
The generic copy test must report information such as the advertisement's content, target demographic, results of any audience testing, and the effectiveness of messaging.
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