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International Journal of Scientific and Research Publications, Volume 14, Issue 4, April 2024 ISSN 22503153237CrossCultural Marketing: A Case Study of Nike In South Africa Tamuda Takudzwa Ngirandea,
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What is a study on marketing?
A study on marketing is a systematic analysis of various marketing strategies, market conditions, consumer behavior, and competition to assess and improve marketing effectiveness.
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Companies and organizations engaged in marketing activities, particularly those operating in regulated industries, may be required to file a study on marketing to adhere to industry regulations and standards.
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The purpose of a study on marketing is to evaluate marketing effectiveness, understand consumer needs, identify market opportunities, and inform strategic decision-making.
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Information that must be reported includes market analysis, competitive landscape, consumer insights, marketing strategies employed, outcomes of marketing efforts, and recommendations for future strategies.
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