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NBER WORKING PAPER SERIESNOWCASTING THE LOCAL ECONOMY: USING YELP DATA TO MEASURE ECONOMIC ACTIVITY Edward L. Glaeser Hyunjin Kim Michael Luca Working Paper 24010 http://www.nber.org/papers/w24010NATIONAL
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Using Yelp data refers to utilizing information from the Yelp platform, such as business reviews, ratings, and other customer feedback, to gain insights into consumer behavior, enhance marketing strategies, or improve business operations.
Businesses or analysts looking to leverage Yelp data for marketing, research, or operational purposes may be required to file reports or documents that describe their use of this data.
To fill out using Yelp data, one should collect the relevant Yelp data, summarize the findings, and present it in the required format, ensuring accuracy and adherence to any guidelines established by governing entities.
The purpose of using Yelp data is to analyze customer sentiments, monitor business performance, enhance customer service, and improve marketing strategies by understanding consumer preferences.
Information that must be reported includes the source of the Yelp data, how the data was analyzed, key findings from the analysis, and any actions taken based on the insights gained.
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