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A comprehensive study measuring the perceptions of nation brands and their influence across various pillars including governance, culture, and COVID-19 response, highlighting the strengths and weaknesses
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How to fill out global soft power index

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How to fill out global soft power index

01
Identify the key dimensions of soft power to be assessed.
02
Collect relevant data from credible sources for each dimension.
03
Analyze the data to evaluate the strengths and weaknesses of your country's soft power.
04
Score each dimension based on the analysis using a standardized scale.
05
Compile the scores into a comprehensive report to present insights on global soft power.

Who needs global soft power index?

01
Governments aiming to improve their international standing.
02
Policy makers for informed decision-making.
03
Researchers studying the influence of nations globally.
04
Businesses seeking to enhance their brand's international reputation.
05
Non-governmental organizations interested in global influence metrics.
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The Global Soft Power Index is a measure that evaluates the ability of countries to influence others through cultural appeal, values, and foreign policies, rather than coercion or monetary power.
Typically, governments, policymakers, and organizations that assess or contribute to the soft power metrics of a nation are required to file information relevant to the Global Soft Power Index.
Filling out the Global Soft Power Index involves providing data and insights on various dimensions such as cultural influence, political values, international relations, and the nation's image, often through surveys and reports.
The purpose of the Global Soft Power Index is to measure and compare the soft power assets of countries, guiding policymakers in enhancing their international influence and cultural diplomacy.
Information that must be reported on the Global Soft Power Index includes metrics related to cultural engagement, international aid, political values, education, and the overall global perception of the country.
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