Get the free 17-point Exhibitor Follow-up Checklist

This document outlines best practices for following up on sales leads generated during trade shows. It emphasizes the importance of preparation, execution, and effective follow-up strategies to maximize return on investment. The checklist includes tips for pre-show marketing, setting goals, utilizing electronic lead management systems, and maintaining contact with prospects, ensuring that exhibitors do not miss out on potential customers.

How to fill out 17-point exhibitor follow-up checklist

How to fill out 17-point exhibitor follow-up checklist

1. Start by gathering all relevant materials from the exhibition.
2. Review the checklist to understand the items that need to be addressed.
3. Organize your leads and contacts collected during the event.
4. Prioritize follow-ups based on potential leads and partnerships.
5. Prepare personalized communication for each contact.
6. Use a CRM tool to track interactions and follow-ups.
7. Schedule follow-up emails or calls for each lead.
8. Update your inventory and marketing materials as needed.
9. Set goals for conversion rates based on previous exhibitions.
10. Conduct a debrief with your team to discuss what worked and what didn’t.
11. Analyze the feedback collected from attendees.
12. Share insights and lessons learned with your team.
13. Document your follow-up actions for future reference.
14. Ensure all contacts are segmented properly in your database.
15. Prepare any promotional materials to send to interested contacts.
16. Follow through with all scheduled communication in a timely manner.
17. Keep track of the results of your follow-ups and adjust your strategy accordingly.

Who needs 17-point exhibitor follow-up checklist?

1. Exhibitors who participated in trade shows or conferences.
2. Sales teams looking to follow up with leads generated at events.
3. Marketing professionals managing event follow-up strategies.
4. Businesses aiming to maximize their networking opportunities post-event.
5. Organizations seeking to build relationships from trade shows.

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What is 17-point exhibitor follow-up checklist?

The 17-point exhibitor follow-up checklist is a comprehensive tool designed to assist exhibitors in ensuring all necessary tasks and requirements are completed after an exhibition or trade show.

Who is required to file 17-point exhibitor follow-up checklist?

Exhibitors who participated in the trade show or exhibition are required to file the 17-point exhibitor follow-up checklist.

How to fill out 17-point exhibitor follow-up checklist?

To fill out the checklist, exhibitors should systematically go through each of the 17 points, ensuring all relevant information and actions are documented accurately.

What is the purpose of 17-point exhibitor follow-up checklist?

The purpose of the 17-point exhibitor follow-up checklist is to ensure that all follow-up actions are taken post-exhibition, enhancing lead management, and organizing feedback.

What information must be reported on 17-point exhibitor follow-up checklist?

Information reported includes follow-up actions taken, leads generated, feedback received, and outcomes of product demonstrations or engagements during the event.