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This guide provides school board members with essential information on how to navigate social media responsibly and effectively. It addresses common concerns and questions regarding social media use, emphasizes the importance of maintaining professionalism, and provides guidelines for engaging with the community while protecting the integrity of the school board.
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How to fill out social media reference guide

01
Gather all necessary information about your social media platforms.
02
Identify the target audience and purpose for each platform.
03
Outline the key brand messages to be conveyed.
04
Document the posting frequency and content types (images, videos, text).
05
Include guidelines for tone, voice, and engagement strategies.
06
Specify any hashtags, tags, or mentions to use.
07
Review and finalize the document with stakeholders for approval.

Who needs social media reference guide?

01
Marketing teams responsible for social media management.
02
Content creators tasked with producing social media posts.
03
New employees onboarding into social media roles.
04
Brand managers looking to maintain consistent messaging.
05
Any organization aiming to elevate their social media presence.
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A social media reference guide is a document that provides guidelines and best practices for individuals and organizations on how to effectively use social media platforms for communication, branding, and engagement.
Individuals and organizations that engage in social media activities for commercial purposes or regulatory compliance are typically required to file a social media reference guide.
To fill out a social media reference guide, you should include information such as your social media strategy, objectives, target audience, platform specifics, content guidelines, and metrics for evaluating success.
The purpose of a social media reference guide is to standardize social media practices, ensure compliance with regulations, enhance brand consistency, and provide a framework for effective communication.
Information that must be reported on a social media reference guide includes platform usage details, communication policies, audience engagement tactics, risk management procedures, and monitoring and evaluation strategies.
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