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Get the free Using Google Ads to Recruit and Retain a Cohort Considering Abortion in the United S...

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This document presents the methodology developed for the Google Ads Abortion Access Study, focusing on recruiting individuals in the United States who are considering abortion. It discusses the recruitment process using Google Ads to reach a diverse sample and examines the effectiveness and challenges of this method for understanding barriers to abortion access.
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How to fill out using google ads to

01
Log in to your Google Ads account.
02
Click on the 'Campaigns' tab and then click on the '+' button to create a new campaign.
03
Choose your campaign goal (e.g., sales, leads, website traffic).
04
Select the campaign type (e.g., Search, Display, Video).
05
Define your target audience and location settings.
06
Set your budget and bidding strategy (e.g., manual or automatic).
07
Create ad groups and write your ad copy, including headlines and descriptions.
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Add relevant keywords for the ad groups.
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Set up ad extensions (e.g., site links, callouts) to enhance your ads.
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Review your campaign settings and click 'Publish' to launch your campaign.

Who needs using google ads to?

01
Businesses looking to increase online visibility.
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Marketers aiming to drive targeted traffic to their websites.
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E-commerce stores wanting to boost sales through online ads.
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Individuals promoting events, products, or services.
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Companies seeking to build brand awareness within specific demographics.
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Using Google Ads refers to the process of creating and managing online advertising campaigns on the Google Ads platform, allowing businesses to promote their products or services through search results and display ads.
Any business or individual who engages in advertising through Google Ads is required to file for and manage their advertising accounts on the platform.
To fill out using Google Ads, you must create an account, set up your campaign by selecting your objectives, defining your target audience, setting a budget, and creating ads that align with your goals.
The purpose of using Google Ads is to increase visibility and drive traffic to a website, promote brand awareness, generate leads, and boost sales through targeted online advertisements.
Information that must be reported includes ad performance metrics such as impressions, clicks, conversions, and the overall return on investment (ROI) of the advertising campaigns.
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