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10 Truths About Marketing After the Pandemic by Janet BalisIts safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. So, as marketers think
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01
Identify the old truths relevant to the topic you are examining.
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List down these old truths clearly and concisely.
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Research recent information or insights that challenge or build upon these old truths.
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Articulate the new truths in a similar format as the old truths for easy comparison.
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Review and revise both lists for clarity and coherence.

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Old truths and new refer to a concept or methodology that distinguishes between established facts and updated information or practices.
Individuals or organizations that need to report changes in their practices or update their compliance status are required to file old truths and new.
To fill out old truths and new, one must complete the designated forms by providing accurate information about previous practices and current updates.
The purpose of old truths and new is to ensure transparency and to document any changes in practices, policies, or compliance over time.
Information that must be reported includes previous methods or practices, updated policies, and any relevant compliance changes.
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