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This document investigates the impact of advertising disclosure regulations on social media influencers, primarily focusing on data from Instagram in Germany and Spain. It employs a difference-in-differences methodology to evaluate how stricter regulations in Germany since 2016 have influenced post content, follower engagement, and overall welfare. Despite an increase in disclosure of sponsored content, the study finds a rise in the amount of undisclosed sponsorship and a decrease in follower...
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Form effects of advertising is a regulatory document that provides insights into the impact of advertising on consumer behavior, sales, and brand awareness.
Businesses and organizations that engage in advertising and wish to report the effects of their advertising efforts are typically required to file this form.
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The purpose of the form is to systematically evaluate the effectiveness of advertising campaigns, ensuring that organizations can analyze the return on investment and make informed marketing decisions.
Information required includes advertising expenditures, target audience metrics, performance outcomes, consumer engagement statistics, and any measurable impacts on sales.
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