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Willingness to pay for fair trade coffee The impact of conformity on ethical consumption A Conjoint AnalysisRebecka Lindholm and Ylva WahlstedtBachelor thesisSupervisor:Department of EconomicsNatalia
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Consumers care about the quality, price, and ethical sourcing of products, as well as the overall customer service experience.
Typically, businesses that sell directly to consumers and are subject to consumer protection regulations are required to file necessary consumer reports.
To fill out the report, gather relevant data on consumer preferences, product information, and ensure compliance with industry standards.
The purpose is to ensure transparency in consumer products, protect consumer rights, and improve market practices based on feedback.
Information such as consumer satisfaction ratings, product reviews, and compliance with safety and ethical standards must be reported.
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