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This annual report provides a comprehensive overview of Potbelly Corporation\'s financial performance for the fiscal year ended December 29, 2019, including its operations, segments, risks, and governance. It includes financial statements, operational highlights, and analysis of market conditions affecting the business.
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How to fill out 10-k

01
Obtain the latest 10-K form from the SEC's EDGAR database.
02
Begin with the cover page, including the company's name, details, and fiscal year end date.
03
Provide a detailed table of contents outlining the sections included in the 10-K.
04
Draft the 'Business' section, describing the company's operations, products, and services.
05
Fill out the 'Risk Factors' segment, listing potential risks that could affect the business.
06
Complete the 'Selected Financial Data' section with key financial metrics and results.
07
Write the 'Management's Discussion and Analysis' (MD&A), discussing financial performance and trends.
08
Prepare the 'Financial Statements' including balance sheets, income statements, and cash flow statements.
09
Ensure the 'Notes to Financial Statements' provide additional context and details about figures reported.
10
Review all sections for accuracy and compliance, then submit the form electronically to the SEC.

Who needs 10-k?

01
Investors looking for detailed financial information about public companies.
02
Regulatory bodies for ensuring compliance with financial reporting standards.
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Financial analysts conducting research and valuations of firms.
04
Lenders assessing the financial health of a company before extending credit.
05
Company management to reflect on performance and prepare for strategy discussions.
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The 10-K is a comprehensive report filed annually by a publicly traded company to the Securities and Exchange Commission (SEC) that provides a detailed overview of its financial performance.
Any publicly traded company in the United States that is registered with the SEC is required to file a 10-K form.
To fill out a 10-K, companies must gather financial data, management discussion and analysis, and additional required disclosures as per SEC guidelines, and submit the form electronically through the EDGAR database.
The purpose of the 10-K is to provide investors with a detailed and comprehensive overview of the company's financial health, operations, risks, and future outlook.
The 10-K must report financial statements, management's discussion, risk factors, business overview, legal proceedings, and executive compensation among other disclosures.
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