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AMA Advocacy Resource Center Truth in Advertising campaign Resource materials to support state legislativeand regulatory campaignsamaassn.org/truthadvertisingAMA Truth in Advertising campaignPage
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Define the purpose of the campaign.
02
Identify your target audience.
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Research existing advertising laws and regulations.
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Who needs truth in advertising campaign?

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Businesses looking to build consumer trust.
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Brands wanting to differentiate themselves in a competitive market.
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Regulatory agencies aiming to promote fair advertising practices.
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Organizations focused on ethical marketing practices.
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A truth in advertising campaign aims to ensure that advertising accurately represents the product or service being promoted, preventing misinformation and deceptive marketing practices.
All advertisers who engage in marketing or promotional activities that may influence consumer decisions are typically required to file a truth in advertising campaign.
To fill out a truth in advertising campaign, you generally need to provide detailed information about the advertising content, the claims made, the target audience, and any supporting data or research that substantiates the claims.
The purpose of a truth in advertising campaign is to promote transparency and honesty in advertising practices, protect consumers from misleading information, and ensure fair competition among businesses.
Information that must be reported typically includes the nature of the claims being made, evidence supporting those claims, the intended audience, and any potential risks associated with the advertised product or service.
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