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20232024 CRA Benefits and Credits Campaign Advertising Campaign Evaluation Tool (ACET) Methodological ReportPrepared for Canadian Revenue Agency (CRA) Supplier name: Ipsos Contract Number: CW2230192
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Visit the Government of Canada advertising website.
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Government of Canada advertising refers to promotional activities conducted by the Canadian government to inform the public about its programs, services, and initiatives.
Individuals or organizations that receive funding from the Government of Canada for advertising purposes are required to file government of Canada advertising.
To fill out government of Canada advertising, you must complete the required forms provided by the government, detailing the advertising activities planned or conducted, along with associated costs and objectives.
The purpose of government of Canada advertising is to raise awareness, inform the public, and promote government initiatives and services that benefit citizens.
Information that must be reported includes the details of the advertising campaigns, associated costs, the target audience, and metrics on the effectiveness of the advertising efforts.
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