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This document is a reply filed by the Mail Order Association of America (MOAA) regarding the requests made by the Postal Service for waiver, expedition, and settlement procedures concerning minor classification changes in the Customized Market Mail (CMM) category. The MOAA supports the motions filed by the Postal Service, arguing that the CMM proposal is minor, innovative, and necessary for meeting mailers’ needs without excessive costs or complications.
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Customized Market Mail Minor is a type of mail service offered by postal authorities that allows businesses to send targeted advertisements and promotional materials to specific demographics or customer lists, usually at a discounted rate.
Businesses and organizations that wish to utilize Customized Market Mail Minor services are required to file, specifically those that meet certain volume and eligibility criteria established by the postal service.
To fill out Customized Market Mail Minor, businesses must complete a form that includes details about the mailing, such as the number of pieces, weight, destinations, and demographic information, then submit it to the postal service for approval.
The purpose of Customized Market Mail Minor is to enable businesses to effectively reach target audiences at lower mailing costs, thereby enhancing marketing efforts and improving return on investment.
The information that must be reported includes the sender's details, the mailing list or demographic information, the total number of pieces, weight, and intended delivery routes.
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