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City College of San Francisco Strategic Enrollment Plan By Interim VCAIA David Yee and VCSA Dr. Lisa CooperWilkins Draft Version 2.1Deleted: 01.Executive Summary Strategic Enrollment Management (SEM)
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How to fill out strategic enrollment management plan

01
Define the mission and vision of the institution.
02
Analyze current enrollment trends and data.
03
Identify target demographics and student populations.
04
Set specific enrollment goals and objectives.
05
Develop strategies for recruitment, retention, and graduation.
06
Allocate resources and budget for enrollment initiatives.
07
Create a timeline for implementation and evaluation.
08
Engage stakeholders across the institution for support and collaboration.
09
Monitor and assess the effectiveness of the plan regularly.

Who needs strategic enrollment management plan?

01
Higher education institutions seeking to improve enrollment.
02
Enrollment management professionals tasked with strategic planning.
03
Institutional leaders aiming for better resource allocation.
04
Marketing and admissions teams responsible for recruitment.
05
Academic departments looking to align programs with student needs.
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A strategic enrollment management plan is a comprehensive framework that institutions use to optimize student enrollment, retention, and success by aligning recruitment, admissions, financial aid, and academic services with the institution's mission and goals.
Typically, institutions of higher education, particularly those receiving federal or state funding, are required to file a strategic enrollment management plan to ensure compliance with regulatory requirements and institutional goals.
To fill out a strategic enrollment management plan, organizations should assess their current enrollment strategies, set clear enrollment goals, engage relevant stakeholders, and document strategies and resources required to achieve those goals, while also creating a timeline for implementation.
The purpose of a strategic enrollment management plan is to develop and implement effective strategies that enhance student enrollment, improve retention rates, and support students' academic and career success, aligning these activities with the institution's overall objectives.
The strategic enrollment management plan must report detailed information including enrollment goals, demographics of target populations, strategies for recruitment and retention, financial resources, timelines for implementation, and metrics for assessing effectiveness.
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