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CERTIFICATION WORKSHOPUse Google Ads for Digital Advertising Masterclass. Module 3: Google Ads. Presented by Andreas Ramos VP of Digital Marketing at Beasley Direct and Online Marketing Adjunct Professor
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How to fill out use google ads for

01
Create a Google Ads account if you don't have one.
02
Choose the type of campaign you want to run (search, display, shopping, etc.).
03
Set your campaign goals, such as website traffic, leads, or sales.
04
Conduct keyword research to find relevant keywords for your business.
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Create compelling ad copy that includes your keywords.
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Set your budget and bids for ad placement.
07
Select your target audience based on demographics, interests, and behaviors.
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Launch your campaign and monitor its performance.
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Adjust your keywords, ad copy, and budget based on performance analytics.
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A/B test different ads to see which performs best.

Who needs use google ads for?

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Businesses looking to increase their online visibility and reach.
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E-commerce companies wanting to drive traffic to their product pages.
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Local businesses aiming to attract customers in their area.
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Marketing teams seeking to promote new products or services.
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Google Ads is used for advertising products or services through Google's advertising network, allowing businesses to reach a wider audience.
Business owners and advertisers who are using Google Ads to promote their products or services are required to file for the use of Google Ads.
To fill out Google Ads, create an account on the Google Ads platform, set up campaign settings, choose your target audience, and input your advertising budget.
The purpose of using Google Ads is to drive traffic to a website, generate leads, increase sales, and enhance online visibility through targeted advertising.
Advertisers must report on campaign performance, including metrics such as clicks, impressions, conversions, and return on investment (ROI).
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