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Official Publication of the Minnesota Municipal Utilities Association 2015 Display Ad Rates and Ad Sizes 2 columns by 1 1/2 inches 2 columns by 2 1/4 inches 2 columns by 5 inches 4 columns by 2 1/2
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How to fill out 2015 display ad rates:

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Gather all necessary information about your display advertisements for the year 2015, such as the number of ads displayed, their sizes, and the duration they were displayed for.
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Calculate the total number of impressions each ad received during the year 2015. This information can be obtained from your advertising analytics or tracking tools.
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Determine the click-through rate (CTR) for each ad. This can be calculated by dividing the number of clicks each ad received by the number of impressions it had.
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Calculate the conversion rate for each ad if applicable. This involves dividing the number of conversions each ad generated by the number of clicks it received.
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Calculate the average cost per click (CPC) for each ad by dividing the total advertising cost for that ad by the number of clicks it received.
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Display ad rates refer to the cost of placing advertisements on websites, social media platforms, or other digital channels.
Advertisers, advertising agencies, or individuals responsible for placing ads are required to file display ad rates.
Display ad rates can be filled out by providing the cost of the ad placement, the duration of the ad campaign, and any additional fees.
The purpose of display ad rates is to provide transparency and accountability in the advertising industry.
Information that must be reported on display ad rates includes the name of the advertiser, the target audience, and the cost of the ad placement.
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