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This document serves as a comprehensive guide for the branding and usage of materials related to NDIA\'s 100th anniversary celebration. It details the correct presentation of the 100 year logo and banner, usage examples, color palettes, and guidelines for printed materials and digital formats.
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How to fill out brand guidelines

01
Define your brand's mission and vision.
02
Establish your brand's core values.
03
Create a logo specification, including variations and usage rules.
04
Select a color palette and specify exact color codes (RGB, CMYK, HEX).
05
Determine typography guidelines, including font choices and usage.
06
Outline imagery style, including photography and graphics.
07
Specify tone of voice and messaging guidelines.
08
Define brand applications, such as business cards, letterheads, and social media profiles.
09
Include examples of correct and incorrect usage of brand elements.
10
Review and update guidelines regularly to ensure they remain relevant.

Who needs brand guidelines?

01
Businesses looking to establish a clear brand identity.
02
Marketing teams for consistent brand messaging.
03
Designers needing guidelines for creating marketing materials.
04
New employees for understanding brand values and standards.
05
Any partner or vendor wanting to maintain brand consistency.
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Brand guidelines are a set of rules and standards that define how a brand should be presented visually and verbally, including logos, color palettes, typography, and tone of voice.
Entities that utilize a specific brand identity, including companies, organizations, and marketing teams, are required to file brand guidelines.
To fill out brand guidelines, outline the brand's visual identity elements, specify usage rules for the logo, colors, and typography, detail the tone and style for messaging, and provide examples of correct and incorrect usage.
The purpose of brand guidelines is to ensure consistency in how a brand is represented across all platforms and materials, maintaining brand integrity and recognition.
Brand guidelines must report details on logo usage, color specifications, typography selections, imagery style, brand voice, and examples of dos and don'ts.
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