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This document is a Request for Proposals (RFP) issued by Visit California, inviting qualified agencies to provide Global Content Marketing Services aimed at promoting California as a premier travel destination. It outlines the scope of work, evaluation criteria, budget, and submission requirements for interested bidders. The contract will focus on various marketing activities, including website content strategy, email marketing, and international content planning, among others.
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How to fill out global content marketing services

01
Identify the target audience for your content marketing.
02
Research relevant topics and keywords that resonate with the audience.
03
Create a content calendar outlining the types of content to produce, including blogs, videos, and social media posts.
04
Develop high-quality, culturally appropriate content tailored to different regions and languages.
05
Plan and execute a distribution strategy across various channels, including social media, email newsletters, and industry websites.
06
Monitor the performance of the content through analytics and feedback.
07
Adjust the content strategy based on performance data and audience engagement.

Who needs global content marketing services?

01
Global brands looking to maintain a consistent message across multiple markets.
02
Companies entering new international markets who need localized content.
03
Businesses wanting to enhance their online presence on a global scale.
04
Organizations aiming to engage diverse audiences with tailored messaging.
05
Marketing agencies assisting clients with international outreach.
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Global content marketing services refer to strategies and practices that companies use to create and distribute valuable content tailored for international audiences to promote their brand, engage customers, and drive business goals across various markets.
Companies and organizations that engage in global marketing activities and generate content in multiple regions or countries typically must file for global content marketing services.
To fill out global content marketing services, companies should provide detailed information about their marketing activities, including the type of content produced, the target audience, and regional strategies. This may also involve using specific forms or online platforms as designated by relevant authorities.
The purpose of global content marketing services is to enhance a company's online presence internationally, build brand recognition in diverse markets, and foster engagement with a broader audience through targeted content.
Key information that must be reported may include the nature of the marketing content, demographics of the target audience, geographical markets served, and metrics on engagement and performance.
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