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FREE PUBLIC TRANSPORT FOR LONDON WHY & HOW: A CAMPAIGN BRIEFINGCelebration of the introduction of free public transport in Montpellier, France, December 2023 Supported by Fare Free London, the Greener
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A 'why how' campaign is a strategic initiative designed to communicate the rationale and methodology behind a specific campaign or project, ensuring that stakeholders understand its purpose and processes.
Individuals or organizations initiating a campaign, particularly those seeking funding, grants, or public support, are typically required to file a 'why how' campaign to outline their objectives and planned actions.
To fill out a 'why how' campaign, one should clearly define the campaign's goals, methods, target audience, timeline, and resources needed. It is important to provide a comprehensive narrative that details each component.
The purpose of a 'why how' campaign is to clarify the intent and strategy of an initiative, fostering transparency and buy-in from stakeholders while also serving as a guide for implementation.
The information that must be reported in a 'why how' campaign includes campaign objectives, strategies, target demographics, timeline, budget, expected outcomes, and metrics for success.
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