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Journal of Computer and Communications, 2025, 13(1), 136151 https://www.scirp.org/journal/jcc ISSN Online: 23275227 ISSN Print: 23275219Analysing Effectiveness of Sentiments in Social Media Data Using
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01
Define the objective of the sentiment analysis.
02
Collect data from relevant sources (e.g., social media, reviews, surveys).
03
Choose the right sentiment analysis tools or algorithms.
04
Preprocess the data by cleaning and normalizing the text.
05
Analyze the sentiment using the selected tools and algorithms.
06
Evaluate the results by comparing them with known outcomes or benchmarks.
07
Visualize the findings to communicate the effectiveness clearly.
08
Iterate and refine the analysis process as needed.

Who needs analysing effectiveness of sentiments?

01
Businesses looking to understand customer opinions.
02
Marketing teams assessing campaign effectiveness.
03
Data analysts conducting comprehensive market research.
04
Customer service departments tracking feedback.
05
Investors analyzing public sentiment around stocks or brands.
06
Researchers studying social trends and public behavior.
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Analysing effectiveness of sentiments involves evaluating and measuring the impact of emotional responses on a certain subject, such as marketing campaigns or public opinions, to gauge how sentiments influence behavior and decision-making.
Businesses, marketers, and researchers who want to understand the perception of their products or services based on customer feedback and sentiments are required to file analysing effectiveness of sentiments.
To fill out an analysing effectiveness of sentiments report, one should gather relevant data, identify key sentiment metrics, analyze the sentiments using statistical tools, and present the findings in a structured format.
The purpose of analysing effectiveness of sentiments is to gain insights into consumer attitudes, improve marketing strategies, enhance customer experiences, and make informed business decisions based on emotional feedback.
The information that must be reported includes the methodologies used for analysis, sentiment scores, demographic insights, trends over time, and actionable recommendations based on the findings.
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