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Final DraftNATIONAL STRATEGIC COMMUNICATION PLAN FOR NUTRITION: 20072011GOVERNMENT OF SRI LANKA, UNICEF AND IMPLEMENTING PARTNERSMay, 20071TABLE OF CONTENTSPAGEEXECUTIVE SUMMARY4INTRODUCTION AND BACKGROUND5OVERALL
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How to fill out national strategic communication plan

01
Identify the communication goals and objectives.
02
Conduct a stakeholder analysis to understand the audience.
03
Assess the current communication context and any challenges.
04
Define key messages that align with the objectives.
05
Choose appropriate communication channels to reach the audience.
06
Develop a timeline for implementing the plan.
07
Allocate resources and assign responsibilities.
08
Establish metrics for evaluating the effectiveness of the plan.
09
Create a feedback mechanism for ongoing improvement.

Who needs national strategic communication plan?

01
Government agencies responsible for public communication.
02
Non-profit organizations seeking to improve outreach.
03
Businesses aiming to enhance their public image.
04
Educational institutions developing strategic messaging.
05
Crisis management teams that need a structured communication approach.
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A national strategic communication plan is a comprehensive framework that outlines how a government or organization communicates its goals, objectives, and policies to the public, stakeholders, and other relevant entities.
Government agencies, organizations, or entities that engage in strategic communication efforts to influence public opinion or policy are typically required to file a national strategic communication plan.
To fill out a national strategic communication plan, one should outline the communication objectives, target audiences, key messages, tactics, timelines, and evaluation methods, ensuring all relevant stakeholders' perspectives are incorporated.
The purpose of a national strategic communication plan is to ensure coherent, effective, and targeted communication efforts that align with the organization’s or government's strategic goals and foster public engagement and trust.
The national strategic communication plan must report information such as communication objectives, target audiences, key messages, strategies and tactics, implementation timelines, budget considerations, and metrics for evaluating success.
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