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Rhode Island Energy Efficiency Market Potential Study (Volume II: Appendices) 20212026 Prepared for: State of Rhode Island Energy Efficiency & Resource Management CouncilSubmitted to:Prepared by:State of Rhode Island Energy Efficiency & Resource Management CouncilDunsky Energy Consulting 50 SteCatherine St. West, suite 420 Montreal, QC, H2X 3V4www.rieermc.ri.gov www.dunsky.com | info@dunsky.com + 1 514 504 9030With support from: ERS Analytical Evaluation ConsultantsAbout Dunsky Dunsky
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Identify the target market and define the objectives of the study.
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Conduct secondary research to gather existing data on the market size, trends, and demographics.
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Perform primary research such as surveys or interviews to gain insights from potential customers.
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Analyze the competitive landscape to understand the strengths and weaknesses of competitors.
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Evaluate market demand and supply dynamics to identify potential opportunities.
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Project future market growth using relevant data and trends.
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Compile the findings into a clear and concise report with recommendations.

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Strategic planners needing data-driven insights for long-term decisions.
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A market potential study is an analysis that evaluates the possible demand for a product or service in a specific market segment, helping businesses understand the opportunities and challenges they might face.
Businesses and organizations seeking to enter a new market or launch a new product typically need to file a market potential study to gain insights into market dynamics and ensure informed decision-making.
To fill out a market potential study, one should gather relevant market data, analyze competitors, assess consumer trends, estimate potential sales volume, and document these findings in a structured report.
The purpose of a market potential study is to assist businesses in understanding the viability of a new product or market entry, guiding strategic decisions and resource allocation.
A market potential study must report data such as target demographics, competitive landscape, market size, growth trends, consumer preferences, and expected revenue projections.
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