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Competitor Sales Analysis in Power BI C A S E S T U DY : C O M P E T I T O R S A L E S A N A LY S I S I N P O W E R B IDeepesh Vashistha Data Architect at AccentureWhat is a case study? Apply Power BI skills Combine previously learned concepts Solve an example realworld problem Prerequisite courses: DAX functions in Power BI Report Design in Power BI Data Modeling in Power BICASE STUDY: COMPETITOR SALES ANALYSIS IN POWER BIEnd user needsCASE STUDY: COMPETITOR SALES ANALYSIS IN POWER
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How to fill out competitor sales

01
Identify the competitors in your market.
02
Gather data on their sales figures from public sources, industry reports, or financial statements.
03
Note down the time period for which you are comparing sales.
04
Create a spreadsheet to input all collected sales data for each competitor.
05
Analyze the trends in competitor sales over time.
06
Compare your company's sales against competitors to identify market position and potential strategies.

Who needs competitor sales?

01
Business analysts who evaluate market position.
02
Marketing teams planning competitive strategies.
03
Sales teams looking to benchmark performance.
04
Investors seeking insights into market dynamics.
05
Product development teams aiming to improve offerings based on competitor performance.
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Competitor sales refer to the sales data and performance metrics of a company's competitors within the same industry or market. This information is often analyzed to understand market trends, benchmark performance, and develop competitive strategies.
Companies that are involved in competitive markets, particularly those in regulated industries or those seeking to understand their competitive positioning, may be required to file competitor sales data. This filing is typically done by business analysts or regulatory compliance teams within an organization.
To fill out competitor sales, gather sales data of competitors, categorize it by relevant metrics (such as revenue, units sold, and market share), and present the information in a structured format, often required by a regulatory body or internal report template.
The purpose of competitor sales is to gain insights into market dynamics, evaluate competitive performance, inform strategic decision-making, and identify opportunities for growth or improvement within a company's own sales strategies.
The information that must be reported on competitor sales typically includes total sales figures, market share percentages, revenue by product line, geographical sales data, and any relevant contextual information about market conditions or competitor strategies.
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