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Using loyalty card records and machine learning to understand how selfmedication purchasing behaviours vary seasonally in England, 20122014 Alec Davies*, Mark A. Green, Dean Riddlesden, Alex D. SingletonGeographic
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Gather all loyalty card records you have collected.
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Input the organized data into a spreadsheet or database for easy access.
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Who needs using loyalty card records?

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Retailers looking to understand customer buying habits.
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Using loyalty card records refers to the practice of analyzing and utilizing data generated from customer loyalty programs for various business purposes such as marketing, customer retention, and sales analysis.
Businesses that participate in customer loyalty programs and collect data through loyalty cards may be required to file using these records for tax reporting, compliance, or other regulatory purposes.
Filling out forms using loyalty card records generally involves summarizing the data collected from the loyalty program, ensuring accurate customer information and transaction records are reported, and following any specific format required by the reporting authorities.
The purpose of using loyalty card records is to gain insights into customer behaviors, preferences, and spending patterns, which can help businesses tailor their marketing strategies and improve customer loyalty.
Information that must be reported typically includes customer identification details, transaction history, points earned, rewards redeemed, and any relevant financial data associated with the loyalty program.
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