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Incumbency Advantages: Price Dispersion, Price Discrimination, and Consumer Search at Online PlatformsKlaus Gugler Vienna University of Economics and Business (WU)Sven Heim Mines ParisUniversit Paris Sciences et Lettres, Center for European Economic Research (ZEW), and Centre for Economic Policy ResearchMaarten Janssen University of Vienna and Centre for Economic Policy ResearchMario Liebensteiner FriedrichAlexanderUniversitt ErlangenNrnbergWhen lower prices are available only
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01
Identify the relevant market to analyze incumbency advantages.
02
Gather data on prices from both incumbent and new entrants in the market.
03
Calculate the average price set by incumbents and compare it to the prices of new entrants.
04
Assess any unique advantages that incumbents may have, such as brand loyalty or distribution networks.
05
Analyze the dispersion of prices to see how it varies between incumbents and new entrants.
06
Compile your findings into a report focusing on the implications of the incumbency advantages on price dispersion.

Who needs incumbency advantages price dispersion?

01
Market analysts needing to understand competitive dynamics.
02
Business strategists looking to determine pricing strategies.
03
Regulatory bodies assessing market fairness.
04
Investors evaluating market entrants against incumbents.
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Incumbency advantages price dispersion refers to the phenomenon where established competitors in a market are able to charge different prices for their products or services compared to newcomers. This can result from factors such as brand loyalty, reputation, and established customer relationships.
Typically, businesses that engage in competitive bidding or market analysis may be required to file documentation regarding incumbency advantages price dispersion to regulatory bodies or within certain industry guidelines, particularly in public sector contracting.
To fill out incumbency advantages price dispersion documentation, businesses should provide accurate pricing information, details on the incumbency advantages they hold, and any competitive factors influencing price differences. This may involve compiling market research and internal analysis.
The purpose of incumbency advantages price dispersion is to assess market competition and ensure fairness in pricing. It helps to identify the factors that allow established businesses to maintain price advantages over new entrants.
Information that must be reported includes pricing data, details of competitive advantages held by incumbents, market share percentages, comparative analysis with new entrants, and other relevant financial metrics.
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