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ASSESSING THE RELATIVE PERFORMANCE OF ONLINE ADVERTISING MEDIAToms de Oliveira Mouton Ribeiro AlvesDissertation submitted in partial fulfilment of the requirements for the degree of MSc in Business Administration at CatlicaLisbon School of Business & Economics ADVISORS: Ana Isabel Almeida Costa, Fernando Santos Jorge June 2014ABSTRACT Online marketing campaigns are the big trend in todays advertising world. The obvious advantages of online ad media low costs, multiple tracking
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Assessing form relative performance is a method used to evaluate the performance of individuals or entities against a specified standard or benchmark. It typically involves comparing measurable outcomes to understand efficiency, effectiveness, and productivity.
Organizations or individuals involved in sectors where regulatory standards or performance benchmarks are set often need to file assessing forms. This may include financial institutions, public companies, or any entity subject to performance evaluations by regulatory authorities.
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The purpose of assessing form relative performance is to systematically evaluate and report performance metrics to ensure accountability, transparency, and compliance with established standards, while also identifying areas for improvement.
Information that must be reported includes benchmarks used for performance comparison, actual performance outcomes, any deviation from the expected performance, supporting metrics or qualitative data, and any actions taken to address performance gaps.
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