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Innovative Use of Social Media & TechnologyNHS Go one year on: a health app designed by young people for young people at Healthy London Partnership Dan Heller, Project Manager, Healthy London Partnership
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Innovative use of social refers to the creative application of social media platforms and technologies to enhance communication, marketing, or engagement strategies in unique and effective ways.
Organizations, businesses, or individuals who implement new and creative strategies on social media for marketing, communication, or user engagement may be required to file an innovative use of social, depending on regulatory or industry standards.
To fill out an innovative use of social, one should follow the provided guidelines, which typically include detailing the strategies employed, platforms used, objectives, and results achieved, as well as any relevant metrics or analytics.
The purpose of innovative use of social is to leverage social media in ways that improve outreach, engage users more effectively, drive brand awareness, enhance customer relations, and ultimately achieve business or organizational goals.
The information that must be reported typically includes the specific strategies used, platforms where the strategies were implemented, target audience, engagement metrics, objectives of the campaign, and any outcomes or lessons learned.
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