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Paper: 11, Managerial Economics Module: 6, Consumer Behaviour Theory and Cardinal Utility AnalysisPrincipal InvestigatorProf. S P BansalCoPrincipal InvestigatorProf Yoginder VermaPaper CoordinatorContent
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Module 6 consumer behaviour refers to a specific component of a regulatory or research framework that collects data and analyzes the purchasing patterns and decision-making processes of consumers.
Entities engaged in market research, businesses collecting consumer data, and organizations that require insights into consumer decision-making processes are typically required to file module 6 consumer behaviour.
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The purpose of module 6 consumer behaviour is to gather insights into consumer habits, preferences, and motivations to inform marketing strategies, product development, and policy making.
Information that must be reported includes demographic data, purchasing frequency, consumer preferences, and any factors influencing consumer choices.
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