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How Functionality and Nostalgia Affect Product Desirability Among U.S. High School Students Jason Louie Received June 18, 2024 Accepted December 12, 2024 Electronic access December 31, 2024The present study aimed to test how nostalgia affects a products desirability among Gen Z in conjunction with other relevant factors (i.e., product functionality, product type, and participant gender). 82 high school students in the Northeastern United States (Mage 16.75, SDage 1.33) rated the desirability
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01
Identify the key features of the functionality that evoke nostalgia.
02
Gather user feedback about their past experiences with similar functionalities.
03
Create a list of nostalgic elements, such as design aesthetics, sounds, or interactions.
04
Brainstorm how to integrate these nostalgic elements into the new functionality.
05
Develop a prototype that includes both modern functionality and nostalgic features.
06
Test the prototype with real users to assess their emotional responses.
07
Iterate based on user feedback to enhance both functionality and nostalgic appeal.

Who needs how functionality and nostalgia?

01
Users who have fond memories of previous versions of technology.
02
Companies looking to improve user engagement through nostalgia.
03
Developers aiming to create new products that resonate with older generations.
04
Marketers who want to leverage nostalgia in campaigns for product launches.
05
Designers tasked with creating user interfaces that appeal to a sense of familiarity.
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How functionality refers to the operational aspects and features that allow a system or product to perform certain tasks, while nostalgia is a sentimental longing for the past, often manifested in a longing to return to a previous era or experience.
Individuals and organizations involved in technology development, marketing, and product design may need to address how functionality and nostalgia in their strategies to enhance user experience and emotional engagement.
Filling out how functionality and nostalgia typically involves analyzing user feedback, performance metrics, and emotional responses to determine how well a product or system addresses both operational needs and emotional connections.
The purpose of addressing how functionality and nostalgia is to create products that not only function effectively but also resonate emotionally with users, enhancing overall satisfaction and loyalty.
Information that must be reported includes user experience metrics, emotional response data, feature effectiveness, and feedback on how well the product fulfills both practical and nostalgic needs.
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