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CHALLENGES FACING SMALL HOTELS IN THEIR OPERATIONS IN ARUSHA MUNICIPALITY, TANZANIAENID ARCHIBOLD MAREALLEA DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF TOURISM MANAGEMENT AND PLANNING OF THE OPEN UNIVERSITY OF TANZANIA 2015iiCERTIFICATION I, Dr. Emmanuel Patroba Mhache certifies he has read and hereby recommends for acceptance by Open University of Tanzania the dissertation entitled: Challenges Facing Small Hotel Operators in Tanzania
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01
Identify common challenges faced by small hotels, such as limited marketing budgets, competition from larger chains, and staffing issues.
02
Conduct a SWOT analysis (strengths, weaknesses, opportunities, threats) to understand the hotel's current position.
03
Gather feedback from guests through surveys to pinpoint areas for improvement.
04
Research local market trends to identify potential opportunities for growth.
05
Create a strategic plan addressing each challenge with specific, measurable goals.
06
Implement cost-effective marketing strategies, such as social media campaigns and partnerships with local businesses.
07
Evaluate staffing needs and consider cross-training employees to increase flexibility and efficiency.
08
Regularly review the performance metrics and adjust strategies as necessary to stay competitive.

Who needs challenges facing small hotels?

01
Small hotel owners and managers seeking to improve their business operations.
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Industry analysts or consultants looking to understand the landscape of the hospitality sector.
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Investors interested in the potential profitability and challenges of small hotel investments.
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Tourism boards or local government officials wanting to support small businesses in their regions.
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Hospitality students or professionals studying real-world hotel management challenges.
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Small hotels face various challenges including increased competition from larger chains and online travel agencies, maintaining operational efficiency, managing costs, attracting and retaining customers, and adapting to changing technology and market trends.
Business owners and managers of small hotels are typically required to identify and document the challenges they face in their operations to strategize improvements and attract potential investors or support.
To address the challenges facing small hotels, one must conduct a thorough analysis of the hotel's operations, market position, and customer feedback, then compile these insights into a comprehensive report or plan that outlines specific challenges and proposed solutions.
The purpose of identifying challenges facing small hotels is to develop strategies for improvement, enhance guest satisfaction, strengthen market position, and ensure long-term viability in a competitive landscape.
Reports on challenges facing small hotels should include data on operational issues, customer feedback, financial performance, competitive analysis, and recommendations for overcoming identified obstacles.
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