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These guidelines introduce the Commonwealth brand, demonstrating how to use the Commonwealth logo and handle various brand elements such as words and pictures to ensure consistency and quality.

How to fill out brand guidelines

How to fill out brand guidelines

1. Identify your brand's mission, vision, and values.
2. Define your target audience and market position.
3. Develop a logo and specify its usage guidelines.
4. Choose a color palette and explain color usage.
5. Select font styles and sizes for various applications.
6. Create rules for imagery, including photography and graphic style.
7. Outline the tone of voice and writing style for communications.
8. Include examples of correct and incorrect usage of brand elements.
9. Ensure accessibility and consistency across all platforms.
10. Review and update guidelines regularly to reflect brand evolution.

Who needs brand guidelines?

1. Marketing teams who need to maintain brand consistency.
2. Designers who create visual content for the brand.
3. Social media managers to guide online brand presentation.
4. Content creators to align messaging with brand tone.
5. Partners and collaborators who work with the brand.
6. New employees to understand the brand ethos and standards.
7. Stakeholders looking for clarity on brand representation.

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What is brand guidelines?

Brand guidelines are a set of rules and standards that outline how a company’s brand should be presented to the public. They include specifications for logo usage, color palette, typography, imagery, and tone of voice, ensuring consistency in branding across all platforms.

Who is required to file brand guidelines?

Typically, brand guidelines are required to be filed by marketing teams, brand managers, and any departments involved in creating brand-related materials, as well as external partners such as agencies and vendors who will be working with the brand.

How to fill out brand guidelines?

To fill out brand guidelines, you should start by defining the brand identity, including mission, vision, and values. Then outline visual elements like logos, color schemes, and typography. Include usage rules, examples of correct and incorrect applications, and any specific tone of voice for communications.

What is the purpose of brand guidelines?

The purpose of brand guidelines is to ensure consistency in messaging and visuals, protect the brand’s identity, and provide clarity on how branding should be applied. This helps in building recognition and trust among consumers.

What information must be reported on brand guidelines?

Brand guidelines must report information such as logo specifications, color codes, typography styles, imagery styles, usage rules, and examples of applications. It may also include brand voice and messaging principles.