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University of Southern DenmarkFactors affecting consumer use of the internet for information search Jepsen, Anna LundPublished in: Journal of Interactive Marketing DOI: 10.1002/dir.20083 Publication date: 2007 Document version: Accepted manuscriptCitation for pulished version (APA): Jepsen, A. L. (2007). Factors affecting consumer use of the internet for information search. Journal of Interactive Marketing, 21(3), 2134. https://doi.org/10.1002/dir.20083Go to publication entry in University
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Factors affecting consumer use refer to the various elements that influence how consumers engage with products or services, including price, quality, brand reputation, advertising, and personal preferences.
Organizations and businesses that are involved in consumer goods production or services, especially those seeking to understand their market impact or compliance with regulatory requirements, may be required to file factors affecting consumer use.
To fill out factors affecting consumer use, one should assess and document qualitative and quantitative data related to consumer behavior, market analysis, and any relevant metrics according to the specific guidelines provided by the regulatory body or institution.
The purpose of factors affecting consumer use is to better understand consumer behavior, guide product development, shape marketing strategies, and ensure compliance with consumer protection regulations.
Information that must be reported includes consumer demographics, purchasing patterns, product usage statistics, market trends, and feedback on consumer preferences and satisfaction.
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