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Drivers of Purchase Intention for Predetermined Subscription Services The case of Menstrual Products in Portugal Beatriz Samora Dissertation written under the supervision of Prof. Miguel Fontes RitaDissertation submitted in partial fulfilment of requirements for the MSc in Management with Specialization in Strategic Marketing, at the Universidade Catlica Portuguesa, January 2023.ABSTRACT Title: Drivers of Purchase Intention for Predetermined Subscription Services The case of Menstrual Products
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How to fill out drivers of purchase intention

01
Identify the target audience for the product or service.
02
Research and list the key factors that influence the audience's purchasing decisions.
03
Evaluate emotional triggers that may impact purchase intentions, such as brand loyalty or social influence.
04
Assess practical considerations, such as price, quality, and availability.
05
Gather data through surveys or focus groups to understand what drives your audience's purchase intent.
06
Analyze competitor offerings to identify gaps or strengths in your own product.
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Synthesize the gathered data to create a comprehensive list of purchase intention drivers specific to your audience.

Who needs drivers of purchase intention?

01
Marketers looking to better understand consumer behavior.
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Businesses aiming to enhance their sales strategies.
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Product developers seeking insights into customer preferences.
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Brand managers wanting to strengthen brand positioning.
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Researchers studying market trends and influences on purchasing.
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Sales teams needing to tailor their pitches based on customer motivations.
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Drivers of purchase intention are the factors that influence a consumer's likelihood to buy a product or service, including psychological, social, and situational influences.
Typically, marketing and sales teams, as well as market researchers, are required to file or analyze the drivers of purchase intention to understand consumer behavior and improve marketing strategies.
To fill out drivers of purchase intention, one should identify relevant factors such as product attributes, consumer attitudes, market trends, and demographic information. This data can be collected through surveys, interviews, and market analysis.
The purpose of identifying drivers of purchase intention is to gain insights into consumer behavior, enhance marketing efforts, and ultimately increase sales and customer satisfaction.
Information that must be reported includes consumer insights, market trends, key influencing factors, demographic data, and any relevant statistical analysis that reveals trends in purchase intention.
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