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CUSTOMER PERCEPTION TOWARDS CANON DIGITAL CAMERASHEIKH SHAFIZAL SHEIKH ILMAN 2006115123BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (MARKETING) FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA MELAKACUSTOMER PERCEPTION TOWARDS CANON DIGITAL CAMERASHEIKH SHAFIZAL SHEIKH ILMAN 2006115123Submitted in Partial Fulfilment of the Requirement for BBA (Honours) MARKETING FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA MELAKADECLARATION OF ORIGINAL WORKBACHELOR OF BUSINESS
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Identify the target audience for Canon products.
02
Create a survey or questionnaire that includes specific questions about product quality, customer service, and overall satisfaction.
03
Distribute the survey to customers via email, social media, or in-store.
04
Collect the responses and analyze the data for common themes and insights.
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Summarize the findings in a report to highlight areas of strength and opportunities for improvement.
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Present the report to relevant stakeholders to discuss potential strategies based on customer feedback.

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Product development teams seeking to improve existing products or create new ones.
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Customer service departments aiming to enhance customer satisfaction.
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Management for strategic planning based on consumer insights.
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Investors interested in the brand’s market position and customer loyalty.
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Customer perception towards Canon is generally positive, as many customers view the brand as a leader in imaging technology, known for their quality, durability, and performance in cameras and printers.
Individuals or organizations that utilize Canon products and services may be required to file customer perception reports, including customers, employees, or market researchers.
To fill out customer perception towards Canon, you typically need to gather your experiences and opinions, answer specific questions about the products, and provide feedback on performance, reliability, and value.
The purpose of customer perception towards Canon is to collect feedback that can help the company improve its products, services, and customer satisfaction by understanding consumer experiences.
Information that must be reported includes customer satisfaction ratings, product usage experiences, feedback on quality and performance, service interactions, and any suggestions for improvements.
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