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CHAPTER 9From Newsworthiness to Shareworthiness: Understanding Local News Value Judgements Through an Ethnographic Study of Hyperlocal Media Facebook Page Audiences Jerome TurnerNewsworthiness and
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How to fill out from newsworthiness to shareworthiness
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Identify the hook: Start with a compelling idea or fact that captures attention.
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What is from newsworthiness to shareworthiness?
From newsworthiness to shareworthiness refers to the transition of information from being interesting or relevant for news reporting to being suitable and impactful for sharing with a broader audience, particularly on social media or other platforms.
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Typically, individuals or organizations that create content, such as journalists, public relations professionals, and marketers, are required to file from newsworthiness to shareworthiness to ensure their messages are effectively communicated and shared.
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Filling out from newsworthiness to shareworthiness involves identifying key messages, tailoring content for the intended audience, utilizing effective social media strategies, and employing compelling visuals or narratives that enhance the shareability of the information.
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The purpose is to enhance the reach and engagement of important information, transforming it from a timely news item into a more widely disseminated message that resonates with and can be shared by the audience.
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Information that must be reported includes the key facts of the news story, the impact or significance of the information, targeted audience insights, and the most effective channels for distribution to maximize reach and engagement.
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