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JNKPING INTERNATIONAL BUSINESS SCHOOL JNKPING UNIVERSITYIs Epersonalisation a danger for the customers privacy? A study on JIBS studentsBachelor Thesis within Business Administration Authors:Irina
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01
Review the definition of e-personalisation and its purpose.
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Assess your own data privacy concerns and how e-personalisation impacts them.
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Identify potential risks associated with e-personalisation, such as data misuse or manipulation.
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Consider the ethical implications of e-personalisation in marketing and advertising.
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Gather opinions from experts or consumers regarding their thoughts on e-personalisation.
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Compile your findings into a report or presentation, clearly outlining the dangers identified.

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Consumers who are concerned about their privacy and data security.
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Businesses that want to ensure ethical practices in their marketing efforts.
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E-personalisation can pose a danger by compromising privacy and security, as it may involve the collection and analysis of personal data that could be misused or lead to unauthorized access.
Individuals and organizations that utilize e-personalisation techniques and handle personal data in their operations may be required to file necessary documentation or compliance reports concerning e-personalisation.
To fill out forms related to e-personalisation, one should provide accurate information regarding their data collection practices, specify the types of data collected, and outline security measures in place.
The purpose of assessing e-personalisation as a danger is to evaluate and mitigate risks associated with data privacy, ensuring that personal information is handled responsibly and ethically.
Reports on e-personalisation should include details about the types of personal data collected, the methods of data processing, data security measures, and any instances of data breaches or concerns regarding user consent.
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