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IBIMA Publishing Journal of Marketing Research and Case Studies http://ibimapublishing.com/articles/JMRCS/2022/981169/ Vol. 2022 (2022), Article ID 981169, 13 pages, ISSN : 21657009 DOI : 10.5171/2022.981169Research
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Current trends in digital include the rise of artificial intelligence, increased use of big data analytics, the growth of e-commerce, expansion of social media marketing, the prevalence of remote work technologies, and enhanced cybersecurity measures.
Businesses and organizations that engage in digital marketing, e-commerce, or any form of digital data collection or processing are generally required to report on current trends in digital to understand their effectiveness and compliance with regulations.
To fill out current trends in digital, organizations should analyze their digital marketing metrics, assess technology usage, monitor consumer behavior online, and compile data on their digital engagement strategies to create a comprehensive report.
The purpose of current trends in digital is to provide insights into changing consumer behaviors, identify successful digital practices, assess market opportunities, and inform strategic decision-making for businesses.
Information that must be reported includes analytics on user engagement, conversion rates, social media performance, technology adoption rates, and any changes in digital marketing strategies or consumer preferences.
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