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Lisa HolensteinSr. Outbound Product Manager Platform ServiceNowKiernan McMorrowStarting July 8 Join the webinar Thursday, December 9th 9 am 10 am PDT | 12 am 1 pm EDT | 6 pm 7 pm CESTPrinciple Outbound
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How to fill out outbound product manager

01
Start by understanding the target market and customer needs.
02
Conduct competitive analysis to identify market gaps.
03
Develop a clear product positioning strategy.
04
Collaborate with development teams to define product features.
05
Create a comprehensive go-to-market plan.
06
Prepare marketing materials and sales enablement tools.
07
Train sales and customer support teams on product specifications.
08
Launch the product and monitor its performance.
09
Gather feedback for continuous improvement.

Who needs outbound product manager?

01
Companies launching new products in competitive markets.
02
Organizations looking to improve their product's market fit.
03
Startups seeking to establish their brand and offerings.
04
Businesses needing to enhance customer engagement and satisfaction.
05
Teams aiming to align product development with market demands.
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An outbound product manager is responsible for the marketing and sales strategy of a product after its development, focusing on customer needs, competitive positioning, and Go-To-Market strategies.
Typically, companies with products that require market analysis, sales strategies, and customer engagement are required to have a designated outbound product manager.
Filling out the outbound product manager involves defining market strategies, analyzing customer data, detailing product positioning, and creating promotional plans to guide product success.
The purpose of an outbound product manager is to ensure that the product successfully reaches the target market, after development, by effectively communicating its value to customers and establishing a clear market presence.
Information that must be reported includes target market analysis, competitive landscape, customer feedback, product positioning, and performance metrics of marketing efforts.
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