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This research project examines the impact of K-POP celebrity endorsements on consumer behaviour and brand perception among university students in Malaysia’s Klang Valley. The study investigates
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Form Impact of Celebrity is a document that assesses or reports the influence and effects that a celebrity may have on public perception, brand image, or market trends.
Individuals or organizations that utilize celebrity endorsements, sponsorships, or collaborations in their marketing strategies are typically required to file this form.
To fill out the form, individuals must provide detailed information about the celebrity, the nature of the endorsement or partnership, and any measurable impacts on brand performance or public engagement.
The purpose of the form is to evaluate and document the effects of celebrity influence on a brand or organization, ensuring transparency and accountability in marketing practices.
The form typically requires information such as the celebrity's name, the context of the endorsement, market research data, audience engagement metrics, and any relevant financial figures.
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