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ONLINE BUYING BEHAVIOUR DURING SPECIAL SALES: A CASE STUDY ON THE BUYING BEHAVIOUR OF MALAYSIAN UNIVERSITY STUDENTS DURING ONLINE DOUBLEDOUBLE SALES. BY KAREN CHONG KAH YEE A RESEARCH PROJECT IN PARTIAL
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Access the online survey platform where the buying behaviour form is located.
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Begin the survey by entering personal demographic information such as age, gender, and location.
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Read each question carefully, focusing on your recent online shopping experiences.
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Provide honest responses regarding your online shopping habits, including frequency, preferred platforms, and types of products bought.
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Online buying behaviour refers to the patterns and habits of consumers when they engage in purchasing products or services over the internet. It includes how consumers search for products, evaluate alternatives, and make purchase decisions.
Typically, e-commerce businesses and online retailers are required to analyze and file reports on online buying behaviour to better understand their customers and improve marketing strategies.
Filling out online buying behaviour data involves collecting information on consumer interactions, such as the types of products browsed, time spent on each page, purchase history, and feedback, which can then be analyzed for insights.
The purpose of analyzing online buying behaviour is to gain insights into customer preferences, improve user experience, optimize marketing campaigns, and ultimately increase sales and customer loyalty.
Reported information typically includes customer demographics, purchase frequency, average order value, cart abandonment rates, and trends in product preferences over time.
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