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LENGTHDOESMATTER:THEEFFECTIVENESS OF LONGFORM VERSUS SHORTFORMVIDEOMARKETINGACCORDING TO ADVERTISING CONTEXT AND VIEWER AGE Word count: 21 073Wout Maenhout Student number : 01807619Supervisor: Prof.
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The effectiveness of long-form refers to the degree to which extended written communication, such as comprehensive reports or detailed articles, successfully conveys information and engages the reader compared to shorter formats.
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