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HTTP://conference.ifla.org/ifla77 Date submitted: June 18, 2011 65+: Engaging underserved patrons a success story! Jasmina Nikon and Vesta Susan Belgrade City Library Belgrade, Serbia Meeting: 95

How to fill out engaging underserved patrons

How to Fill Out Engaging Underserved Patrons:

1. Understand the target audience: Research and gather information on the specific needs, interests, and preferences of the underserved patrons. This knowledge will help in developing engaging strategies tailored to their requirements.
2. Create inclusive programming: Offer a diverse range of programs and events that cater to the interests and needs of the underserved patrons. This can include workshops, cultural events, and educational activities that promote engagement and participation.
3. Collaborate with community organizations: Partner with local community organizations and non-profits that have a mission or focus on serving underserved populations. By working together, you can leverage their expertise and resources to reach and engage a wider audience.
4. Use multiple communication channels: Employ a variety of communication channels, such as social media, email marketing, and traditional advertising, to promote the programs and services specifically designed for underserved patrons. This ensures that the message reaches a broader audience and increases engagement.
5. Offer personalized experiences: Tailor the programs and services to meet the unique needs and preferences of underserved patrons, providing them with a sense of belonging and inclusion. Use surveys or feedback forms to gather information and make improvements based on their input.
6. Cultivate a welcoming and inclusive environment: Create a safe and inclusive space where underserved patrons feel comfortable and valued. Train staff to be culturally competent and sensitive to the needs and experiences of different populations.

Who Needs Engaging Underserved Patrons:

1. Libraries: Libraries strive to provide equal access to information and resources to all members of the community. Engaging underserved patrons ensures that their needs are addressed and that they feel welcome in these important public institutions.
2. Non-profit organizations: Non-profits often work with underserved populations, providing them with vital services and support. Engaging these patrons is crucial for fulfilling their organizational missions and creating positive impacts in their lives.
3. Educational institutions: Schools and universities benefit from engaging underserved patrons as it promotes diversity, inclusivity, and equity in education. By reaching out to underserved populations and providing them with engaging opportunities, educational institutions can help bridge the achievement gap.

In conclusion, filling out engaging underserved patrons requires understanding their needs, creating inclusive programming, partnering with community organizations, using multiple communication channels, offering personalized experiences, and cultivating a welcoming environment. Libraries, non-profit organizations, and educational institutions are among those who can benefit from effectively engaging underserved patrons.

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