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This document outlines Sonoma State University\'s Strategic Enrollment Management (SEM) proposal to revamp its enrollment marketing and recruitment strategies for the academic years 2025/26 to 2027/28.
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01
Assess the current enrollment landscape by collecting and analyzing data on student demographics, retention rates, and academic performance.
02
Define clear goals for enrollment, such as target student populations and desired enrollment numbers.
03
Engage stakeholders including faculty, administration, and current students to gather input and support for enrollment strategies.
04
Develop marketing and outreach strategies to attract prospective students, utilizing digital platforms, campus events, and community partnerships.
05
Implement an admissions process that is streamlined and user-friendly, ensuring it meets the needs of diverse applicants.
06
Offer personalized support throughout the enrollment process, including counseling and advising services.
07
Monitor and evaluate enrollment outcomes to assess the effectiveness of strategies and make necessary adjustments.

Who needs strategic enrollment management sem?

01
Colleges and universities looking to improve their enrollment numbers.
02
Institutions aiming to enhance student diversity and inclusion in their student body.
03
Organizations seeking to better understand market trends and student needs.
04
Educational leaders who want to align enrollment practices with institutional mission and goals.
05
Programs that require a structured approach to manage student recruitment and retention.
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Strategic Enrollment Management (SEM) is a systematic approach to optimizing an institution's enrollment processes and outcomes, integrating planning, recruitment, retention, and graduation to enhance the overall student experience and institutional effectiveness.
Typically, institutions of higher education that are seeking to effectively manage their enrollment processes are required to file for strategic enrollment management, including colleges and universities that aim to improve student recruitment and retention.
Filling out a Strategic Enrollment Management (SEM) plan involves assessing current enrollment data, setting enrollment goals, developing strategies for achieving those goals, and evaluating results to ensure alignment with the institution's mission and objectives.
The purpose of Strategic Enrollment Management (SEM) is to align the institution's enrollment goals with its broader mission and vision, ensuring that academic programs are effectively marketed and that student retention and success are prioritized.
Information that must be reported on a Strategic Enrollment Management (SEM) plan typically includes enrollment statistics, demographic data, retention rates, financial aid information, marketing strategies, and evaluation metrics for success.
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