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Central Connecticut State University School of BusinessDegree: Bachelor of Science Program: Marketing Effective Term: Fall 2025Name: ___ ID#: ___General Education: Ways of Understanding: Arts & Humanities
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Program marketing refers to the strategies and activities aimed at promoting specific programs or services offered by an organization to target audiences. It focuses on communicating the benefits and features of the program to attract potential participants.
Individuals or organizations that run specific programs, particularly in regulated industries or sectors, may be required to file program marketing. This typically includes businesses, educational institutions, and nonprofits that seek funding or compliance with regulations.
To fill out program marketing, one should gather relevant information about the program, define target audiences, describe the marketing strategies to be used, and provide a comprehensive outline of promotional activities planned. Templates or guidelines provided by regulatory bodies can help in the process.
The purpose of program marketing is to effectively promote a program, increase awareness, generate interest, and drive participation. It aims to communicate the value of the program to the right audience and ensure that it meets organizational goals.
Information that must be reported on program marketing typically includes program objectives, target audience analysis, marketing strategies employed, budget allocation, expected outcomes, and any regulatory compliance details relevant to the program.
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