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Chapter 6 Delivering Good and Naturalness Messages Business Communication, 15e Lehman and Dufresne Business Communication, 15th edition by Lehman and Dufresne Copyright 2008 by Thomson/Southwestern
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How to fill out and neutralize news messages:

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Start by gathering all the necessary information related to the news topic. This may include facts, statistics, quotes, and any relevant background information.
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Organize the information in a clear and concise manner. Structure the news message in a way that presents the most important details first and gradually provides additional information.
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Use a neutral tone and avoid any biased or subjective language. Stick to the facts and present all sides of the story, if applicable. This helps ensure that the news message remains balanced and objective.
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Be mindful of the language and tone used in the news message. Avoid sensational or inflammatory language that may influence the audience's perception or interpretation of the news.
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Who needs neutral news messages?

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Journalists and news reporters: It is essential for journalists and news reporters to maintain a neutral stance when reporting news. Neutral news messages help build trust with readers and viewers, as they rely on journalists to provide unbiased and accurate information.
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News organizations and media outlets: As gatekeepers of information, news organizations have a responsibility to present news in a professional and neutral manner. Neutral news messages reflect the credibility and integrity of the media outlet.
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Public relations professionals: PR professionals may need to create and distribute neutral news messages on behalf of their clients. These messages aim to provide objective information to the public without any bias or promotion.
Overall, anyone who seeks reliable and unbiased information can benefit from neutral news messages. They provide an objective overview of events and help individuals develop informed opinions.
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Neutral news messages are unbiased news reports that present information without expressing any opinion or taking sides.
Any organization or individual responsible for distributing news content is required to file neutral news messages.
Neutral news messages can be filled out by reporting facts and information accurately without adding any personal bias or opinions.
The purpose of neutral news messages is to provide the audience with unbiased and factual information without any influence or bias.
Neutral news messages must include all relevant facts, events, and details related to the news story without adding any personal interpretation or opinion.
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