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IOR Journal of Business and Management (IOSRJBM) ISSN: 2278487X, ISSN: 23197668. PP 4753 www.iosrjournals.orgTata NATO: A Positioning Disaster Dr. Née lam Karla Assistant Professor Department of
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How to fill out Tata Nano a positioning:

01
Determine your target market: When filling out Tata Nano's positioning, it is important to identify the specific segment of customers you want to target. This could be based on demographic factors such as age, income level, or geographic location.
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Understand your product's unique features: To position Tata Nano effectively, you must have a clear understanding of its unique features and benefits. This includes factors such as its fuel efficiency, compact size, and affordable price. Highlight these aspects while filling out the positioning.
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Conduct market research: In order to position Tata Nano effectively, it is essential to conduct thorough market research. This will help you identify the needs, preferences, and desires of your target market. Use this information to tailor your positioning strategy accordingly.
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Analyze competitors: Familiarize yourself with the competition in the market. Study how they position their products and identify any gaps or areas of differentiation that you can capitalize on. This will give you a competitive advantage while filling out Tata Nano's positioning.
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Craft a unique value proposition: Create a clear and compelling value proposition that sets Tata Nano apart from its competitors. This could revolve around the affordability, convenience, or eco-friendliness of the vehicle. Ensure that this value proposition resonates with your target market.

Who needs Tata Nano a positioning:

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Automobile manufacturers and marketers: Professionals in the automobile industry who are responsible for promoting and selling Tata Nano would benefit from understanding how to position the product effectively. This knowledge will aid them in creating marketing campaigns and strategies that appeal to the desired target market.
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Consumers in search of affordable transportation: Individuals who are looking for budget-friendly transportation options can benefit from understanding Tata Nano's positioning. This knowledge will help them assess whether the vehicle aligns with their needs and preferences, allowing them to make an informed decision.
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Advertising and branding professionals: Experts in advertising and branding can benefit from understanding the process of positioning Tata Nano. This understanding will enable them to design effective communication strategies that highlight the unique features and benefits of the vehicle, thereby reaching the target market successfully.
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Tata Nano is positioned as a budget-friendly and affordable city car.
The manufacturer of Tata Nano is required to file the positioning.
To fill out Tata Nano positioning, the manufacturer needs to provide information on the features, price, target market, and competition.
The purpose of Tata Nano positioning is to establish a unique place for the car in the market and differentiate it from competitors.
Information such as target market, pricing strategy, key features, and unique selling points must be reported on Tata Nano positioning.
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