Get the free Editorial Style Guide - Saint Leo University

S an i n t L e o U n i v e r s i t y E d i t o r i an l S t y l e G u i d e Editorial Style Guide Office of University Communications Updated July 2015 S an i n t L e o E d i t o r i an l U n i v

How to fill out editorial style guide

How to fill out an editorial style guide:

1. Start by reviewing your existing brand guidelines: Before filling out your editorial style guide, familiarize yourself with your company's existing brand guidelines. These guidelines typically include information on your brand's tone of voice, key messages, and visual elements. Incorporating these guidelines into your editorial style guide will ensure consistency across all communication channels.
2. Identify your target audience: Determine who the primary audience for your editorial style guide is. Are you targeting internal employees, freelance writers, or a mix of both? Understanding your audience will help you tailor the content and language of your style guide to best meet their needs.
3. Define your editorial style rules: Outline the specific rules and guidelines pertaining to your editorial style. This includes considerations such as spelling preferences (e.g., British or American English), capitalization rules, punctuation guidelines, and formatting preferences. Be as specific as possible to maintain consistency in all written content.
4. Include information on grammar and syntax: Provide instructions on grammar and syntax usage. This may include rules regarding proper verb tenses, agreement of subject and verb, use of active and passive voice, and avoiding common grammatical errors.
5. Address stylistic preferences: Determine stylistic preferences that are unique to your brand. This includes decisions on abbreviations, acronyms, hyphenation, and use of italics or quotation marks. These preferences should align with your brand identity and maintain coherence throughout your content.
6. Incorporate industry-specific terminology: If your brand operates within a specific industry, it is important to include industry-specific terminology in your style guide. This ensures accurate and consistent usage of technical terms, jargon, or acronyms relevant to your field.
7. Provide examples and explanations: In addition to stating the rules, provide examples and explanations to illustrate how they should be applied. This helps the users of the style guide grasp the intended meaning and better adhere to the guidelines.

Who needs an editorial style guide?

1. Content creators: Content creators, such as copywriters, journalists, bloggers, and social media managers, can greatly benefit from having an editorial style guide. It helps them produce content that aligns with your brand's voice, tone, and guidelines.
2. Marketing teams: Marketing teams involved in content creation, including campaign messaging, advertisements, and promotional materials, can rely on an editorial style guide to ensure consistency across different channels and campaigns.
3. Internal communication teams: Internal communication teams responsible for creating internal memos, newsletters, and company-wide communications can benefit from following an editorial style guide to maintain a consistent and professional tone.
4. Freelance writers and agencies: If your brand works with external writers or agencies, providing them with an editorial style guide ensures they deliver content that meets your brand's standards and conveys the desired messaging.

Overall, an editorial style guide is valuable for anyone involved in creating written content for your brand, helping to establish a unified and cohesive voice across all communication materials.

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