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PERSPECTIVEInfluencing the Purchase Journey of
Millennial Shoppers
Dinesh Bajaj
Vice President, Retail, CPG, Logistics Practice, InfosysAbstract
Retailing has been reinvented by mobility, virtual
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What is influencing form purchase journey?
The influencing form purchase journey is a document that outlines the factors that influence a customer's decision-making process when making a purchase.
Who is required to file influencing form purchase journey?
Businesses and marketers who want to understand and analyze the factors that impact customer purchasing decisions are required to file the influencing form purchase journey.
How to fill out influencing form purchase journey?
The influencing form purchase journey can be filled out by collecting data on customer behaviors, preferences, and influences throughout the purchasing process.
What is the purpose of influencing form purchase journey?
The purpose of the influencing form purchase journey is to gain insights into the factors that influence customer purchasing decisions and to inform marketing strategies.
What information must be reported on influencing form purchase journey?
Information such as customer demographics, purchasing habits, preferences, and sources of influence must be reported on the influencing form purchase journey.
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